Paid Ads & Analytics

Every Dollar Tracked. Every Lead Attributed.

Most local businesses running paid ads have no idea which campaigns are actually generating revenue. They track clicks. We track closed jobs. That difference is worth thousands of dollars a month in wasted ad spend recovered.

We build Google and Meta campaigns for local service businesses with full-funnel conversion tracking, continuous A/B testing, and monthly reporting that connects every dollar of ad spend to a real business outcome.

3.5×
Average ROAS for Local Service Clients
14 Days
Avg. Time to First Lead from Google Ads
90 Days
To Full Campaign Efficiency
100%
Leads Attributed to Source

Why Most Local Ad Campaigns Fail

Campaigns optimized for clicks and impressions, not actual leads or revenue

No call tracking — phone leads are invisible in the reporting dashboard

Broad match keywords burning budget on irrelevant searches outside your service area

No landing page testing — sending all traffic to the homepage and wondering why conversion rates are low

Monthly reports full of vanity metrics that don't connect to business outcomes

How We Run Paid Ads Differently

Full-funnel conversion tracking installed before the first dollar is spent

Call tracking numbers on every campaign so phone leads are attributed to the exact ad

Tightly geo-targeted, intent-based keyword strategy with aggressive negative keyword lists

Dedicated landing pages for each campaign with A/B tested headlines and CTAs

Monthly plain-language reports showing cost-per-lead, ROAS, and revenue attribution

Everything Included in Our Paid Ads Service

Campaign management, conversion tracking, and reporting — all in one engagement.

Google Search & LSA Campaigns

High-intent keyword campaigns targeting customers actively searching for your services in your service area, plus Google Local Services Ads for the top-of-page guaranteed placement.

Meta Ads (Facebook & Instagram)

Audience-targeted campaigns on Meta platforms for brand awareness, retargeting website visitors, and reaching homeowners or business owners in your specific service geography.

Full-Funnel Conversion Tracking

Call tracking, form submission attribution, and GHL pipeline event tracking so every lead is tied back to the exact campaign, ad group, and keyword that generated it.

Monthly Performance Reports

Plain-language monthly reports covering spend, impressions, clicks, CTR, conversions, cost-per-lead, and ROAS — no vanity metrics, no jargon.

Continuous A/B Testing

Ongoing testing of ad copy variants, landing page headlines, and audience segments to continuously reduce cost-per-lead and improve conversion rates.

Competitor & Market Analysis

Quarterly share-of-voice analysis showing how your ad presence compares to your top 5 local competitors and where the highest-value opportunities exist.

Frequently Asked Questions

Straight answers to what business owners ask most about paid advertising.

Stop Guessing. Start Tracking.

Book a free ads audit. We will review your current campaigns (or build a strategy from scratch), identify exactly where budget is being wasted, and show you what a properly tracked campaign looks like for your business category and market.

No obligation. No sales pressure. Just a clear picture of where your ad spend is going and how to make it work harder.